Single-Location Business Owners
With one location, every marketing dollar has to earn its keep. Yet most owners still spread the budget across the whole city, because they cannot see where their best clients actually come from.
- See where your best clients live. Upload your client list and see which neighborhoods your clients, and your revenue, come from.
- Find more pet parents like them. Spot the nearby neighborhoods full of High Income Dog Households that you are not reaching yet.
- Spend where it pays. Aim online ads, social campaigns and direct mail at the neighborhoods worth the money, instead of paying to reach the whole city.
Multi-Location Brands
Once a brand has three or four sites, the areas they draw clients from start to overlap and your own locations end up competing for the same households.
- See where your locations overlap. All your locations on one map, side by side.
- Give each neighborhood one owner. Upload each location's clients and assign each shared area to the site that already earns the most there, so the brand stops bidding against itself.
- Know which of your sites ranks highest. See, at each point across a metro, which of your own locations Google shows first, and whether a new site is taking ground from competitors or from your older ones.
Site Selection
A new Pet Resort is a seven-figure commitment, and the site is often chosen from a drive around town and a broker's flyer.
- Size the demand. Dog households and High Income Dog Households within a 15, 30 or 60 minute drive of any US address.
- Measure competition by capacity. One large resort can serve more dogs than four small kennels; the map shows how big each competitor is, not just how many there are.
- Check the distance to your own sites. See how much of a candidate's market your existing locations already serve before you sign.
Investors and Lenders
A seller's financials tell you what a Pet Resort earned. They do not tell you how much demand surrounds it or how crowded its market is getting.
- Size the market behind the resort. Dog households and affluent demand in the area it draws from, by neighborhood.
- Check competing capacity. How much competing space already serves the same households, and where new capacity has opened.
- See how visible it is online. Where the resort appears in Google across the area it serves, and who outranks it. Weak visibility in a strong market is often a fixable gap.
With the seller's permission, an uploaded client file also shows how concentrated the revenue is by neighborhood. Pet Resort Marketing's clients include more than 65 resorts later sold to or acquired by investor groups.
