Who We Are
Dog Households is a product of Nehmedia, Inc. Nehmedia also runs Pet Resort Marketing, its pet care division, which has specialized in pet care marketing for more than 14 years and served more than 180 Pet Resorts.
The software came out of that work. With every client, the same questions came up: where do our clients live, where are the pet parents we are not reaching, who is beating us in Google, and is this new site worth the lease? Answering them took days for every market. Dog Households does it in minutes, for any address in the US.
What We Believe About Data
An estimate is labeled an estimate
No survey counts dogs. Our dog household figures are modeled from US Census data, and we call them modeled estimates every time.
No score tells you where to build
Distance still decides most of a convenience purchase like boarding, so we show drive time next to every number.
Count only what is real
Rank-grid points over open water are left out, so a body of water never makes a good result look worse.
Your clients stay totals
Client files are reduced to neighborhood totals, and individual clients are never shown on a map.
Work With the Team That Built It
Dog Households was built by Nehmedia, the marketing team behind Pet Resort Marketing, for their own Pet Resort clients. You can use it entirely on your own. If you'd rather hand the work over, the same team turns your map into neighborhood-targeted ads (geofencing), paid social, direct mail and local SEO. Nehmedia has worked with Pet Resorts since 2012, more than 180 of them in all.
What the Team Does With Your Map
Neighborhood ads (geofencing)
Ads shown on phones in the neighborhoods where affluent dog households cluster.
Paid social
Audiences built from your target neighborhoods and your best clients.
Direct mail
Routes and lists limited to the neighborhoods worth the postage.
Local search (SEO)
Work on your Google listing and website, aimed where Google is not showing you.
Multi-location planning
Each target neighborhood assigned to one location.
Monthly reporting
Results tied back to bookings and checked against the map.
- Years in pet care
- 14+
- Pet Resorts served
- 180+
- Clients later sold to or acquired by investor groups
- 65+
Call (512) 900-1070, email info@petresortmarketing.com, or visit petresortmarketing.com.
See Your Market the Way We Do
A short demo on your own address shows what the map can tell you.