Account
Maps
Data
Client Files
Rank Scans
Billing
Glossary
APPA: The American Pet Products Association, which publishes a national survey of pet ownership. Our national count of dog-owning households is checked against its figures.
AVMA: The American Veterinary Medical Association, which also publishes a national survey of pet ownership. Our national count is checked against its figures too.
Census Block Group: A neighborhood-sized area, typically 600 to 3,000 people, the smallest the US Census publishes household detail for.
Compare Locations: Overlays your other trade areas on the current map so you can see where they overlap.
Coverage: On a rank grid, the share of points where your business appears at all.
Customer Count: The number of clients from your uploaded file in an area.
Demand Location Quotient: How an area's dog ownership compares with the national average. 1.0 is the national average; 1.2 means 20% above it.
Dog Household Penetration: The share of all households in an area that own a dog. A modeled estimate.
Dog Households: The modeled number of households owning at least one dog.
Drive-Time Band: Areas grouped by drive time from your location: 0 to 15, 15 to 30, 30 to 45 or 45 to 60 minutes.
High Income Dog Households: Dog-owning households with household income of $100,000 or more. A modeled estimate.
Key Market Demographics: A panel describing your trade area by education, income, age, family mix, race and ethnicity, and housing.
Local Rank Grid: A rank grid of Google local results, the map and business list shown above the regular results.
Market Opportunity Score: A 0 to 100 score per ZIP code that combines demand, affluence and competing capacity. One input to use with drive time and the competitor map, not a prediction.
Market Share: Your clients in an area divided by its dog households (or by its High Income Dog Households).
Modeled Estimate: A figure calculated from census data rather than counted directly. All dog-household figures are modeled estimates.
Organic Rank Grid: A rank grid of the regular Google results for your website, with desktop and mobile measured separately.
Points in Top 3: On a rank grid, the number of points where you appear in the first three results.
Rank Grid: Google searches run from points spread across your trade area, recording who ranks where at each one.
Share Link: A link to a saved map that others can open without an account.
Trade Area: The area a location draws its clients from, drawn as a radius or as drive-time bands.