Most Pet Resort Decisions Are Made on a Hunch
Without a map of your market, the ad budget covers the whole city, a new site is judged on instinct, and a new competitor is news only when a regular client mentions it. A map answers three questions at once: where your best clients come from, how many more households like them live nearby, and which competitor Google shows first just two miles from your door.
Income and Distance Decide Who Books
Income, not dog counts. When we compared the neighborhoods where a Pet Resort's clients live with the market around them, they were not more dog-dense. They were richer: 74% of dog households there earned $100,000 or more, against 58% across the market.
Distance still matters most. Boarding and daycare are convenience purchases. In our own research, how close a household lives found existing clients better than demographics alone.
So every map shows both: High Income Dog Households for every neighborhood, next to drive time and the competitors along the way.
What Targeting the Right Neighborhoods Did for One Pet Resort
A two-location California Pet Resort used Dog Households to choose which neighborhoods to show its ads in. Repeat boarding revenue grew 17% in the neighborhoods they targeted, versus 3.5% everywhere else (March to September 2026, against the same months of 2025).
- repeat boarding revenue in the neighborhoods they targeted
- +17%
- everywhere else
- +3.5%
How It Works
- 1
Pick your area
Your address, or a site you are considering, and how far out to look: a distance or a drive time.
- 2
See the market
Dog households, affluence and competitors for every neighborhood.
- 3
Add your clients
Upload your client list to see how many of each neighborhood's dog households are already yours.
- 4
Act on it
Aim your ads, track your Google rank, and compare sites before you sign a lease.
One Map Instead of Four Spreadsheets
Market Maps
Dog households and High Income Dog Households by ZIP code, neighborhood or drive time.
Competition
Every boarding, daycare and kennel business around you, with how big each one is.
Your Clients
Where your clients live, and how many of each neighborhood's dog households you already serve.
Google Rank
Where you show up in Google searches across the whole area you serve, and who is above you.
See Your Own Market Before Your Next Decision
Tell us your address and we will send you a map of the area around your business, or book a 30-minute demo and we will build it with you live.